How do you 2x your marketing ROI?

Build stronger customer relationships.

Web copywriter for fitness & self-help businesses.

Stephen Ledford is a web copywriter and content writer for fitness and self-help businesses.

The fitness and self-help industries are booming. And while that’s good for business, it also means you face tons of competition. How do you cut through the noise and build your customer base?

Use the right words, at the right time. When you follow this one simple rule, you build trust with your customers. That means stronger relationships, and a return on each marketing dollar up to twice that of Google or Facebook ads.

As a web copywriter committed to fitness and self-improvement businesses, I help owners, managers, entrepreneurs, and solopreneurs maximize the ROI of their marketing dollars. You get copywriting that…

  • Speaks directly to the desires of your customer,
  • Inspires high quality leads to action, and
  • Builds strong customer relationships so they keep coming back

20 years helping clients with fitness & self-improvement

Legions of writers abound, and they all write words. But unlike other copywriters, I know your customers. Why? 

Because I’ve worked with them, and sold to them.

When we work together, you get web copywriting, content, and marketing ideas from someone who spent 20 years getting into the minds of customers just like yours– and inspiring them to take action. 

We’ll build better customer relationships through a combination of conversion and conversational copywriting, meeting potential customers at their exact spot on the customer journey. That means you’ll get words that…

  • Attract high quality leads who value what you offer,
  • Provoke action, taking customers to the next step of the buying journey,
  • Build trust with customers so they come back for more, and
  • Maximize your ROI.

Which of the following best describes you?

I'm a marketing manager or director for a company.

I don’t have enough (or any) in-house writers to keep up with our marketing. I need a freelance copywriter who understands my industry, hits deadlines and quality reliably, and can offer ideas when appropriate.

I'm a business owner or solopreneur wearing 10 different hats.

I know I should market my business, but I have too much on my plate already. There’s so much info out there, I’m just not sure where to begin. I need help marketing smarter without wasting my hard-earned money.