Searching for a copywriter who gets
why writing for the web is different?

Hi, I'm Stephen


During years of marketing my own fitness coaching business, I discovered three big problems when it comes to writing for the web:

  • Traditional “broadcasting” copywriting doesn’t work on the web.
  • Nobody cares how great you think your product or service is.
  • The moment you figure out online marketing, it changes.

So I learned ways to turn those problems around. And I created Webologist. Now I help businesses create better sales copywriting formulas for today’s online marketing. 

It’s like having conversations that help customers sell themselves.

Stephen Ledford is a web copywriter for the health & fitness industry.

Old school copywriting doesn’t work on the web.

The only thing that changes faster than technology is online marketing.

Actually, I just made that up. But it sounds about right doesn’t it? Just when you think you’ve got the hang of it, it takes off in a new direction.

But one thing stays the same. Online customers tune out broadcast style copywriting. 

Have you ever bought something from a used-car salesman type? Then felt like you should rush home and wash the skank off? Yeah… me too.

And that’s how customers feel when your copy flashes cheesy grins and gold-chain-covered hairy chests.

A smart web copywriter knows today’s marketing is about building relationships with your customers and engaging them in a two-way conversation.

Am I the web copywriter for your business?

 Maybe. But only if you need a copywriter who–

  • Finds the unique value your product or service offers to customers.
  • Explains that value in words customers understand.
  • Knows why your customer wants something is more important than what they want.
  • Persuades readers to take the next step in the sales process.
  • Understands why traditional copywriting doesn't work on the web.

And here’s the kicker. In fact, it’s the most important piece, even if you checked everything on the list above.

  • You need a copywriter who’s been in your shoes, works with you like a professional, and takes your business as seriously as his own.

Or, as other clients say…

“Stephen went above and beyond my expectations. I hired him to do SEO copywriting for a new site. While he certainly did those things well, he also provided me with expert advice and guidance.

He understood exactly what my intent was, and helped me express it in a way that others could easily understand.”
Stephen Opper, web copywriting client.
Stephen Opper
Owner, Asheville Pain & Performance
“Ridiculous organization and project management skills. I was impressed with how Stephen assessed who we are, our challenges, and proposed customized solutions for us.

He became a call I looked forward to, and he guided me to complete some serious thinking about my agency and where I want it to go. I highly recommend him.”
Chuck Caputo, web copywriting client.
Chuck Caputo
Executive Director, Lifeline Center for Child Development

Need some help from a web copywriter?

Tell me how I could seriously make your life a little easier. 

Click the button below to get in touch.